/* Preserve redesign. Variance 7 / motion 3 / density 4.
   Approved light theme, terracotta accent, one dark report section.
   Layers: header 10; dialogs use the native top layer. */
:root{--canvas:#fafafa;--surface:#fff;--soft:#f1f1ef;--ink:#20201f;--muted:#5b5b57;--line:#deded9;--accent:#b9472d;--accent-hover:#9d3924;--tint:#f8ebe7;--error:#b91c1c;--radius:10px;--photo-radius:14px;color-scheme:light}
*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:96px}body{margin:0;background:var(--canvas);color:var(--ink);font:400 16px/1.65 Manrope,Arial,sans-serif;-webkit-font-smoothing:antialiased}button,input,select,textarea{font:inherit}button,a,input,select,textarea,summary{-webkit-tap-highlight-color:transparent}button,a,summary{touch-action:manipulation}a{color:inherit;text-decoration:none}button{cursor:pointer}img{display:block;max-width:100%;height:auto}h1,h2,h3,p,figure,dl,dd{margin:0}h1,h2,h3{font-weight:600;line-height:1.15;letter-spacing:-.045em;text-wrap:balance}h2{font-size:clamp(32px,3.6vw,46px)}h3{font-size:24px;letter-spacing:-.025em}p{color:var(--muted)}[hidden]{display:none!important}::selection{background:var(--tint);color:var(--ink)}:focus-visible{outline:2px solid var(--accent);outline-offset:5px;border-radius:3px}.container{width:min(1280px,calc(100% - 96px));margin-inline:auto}.section{padding-block:96px}.caption{font-size:13px;line-height:1.65}.eyebrow{font-size:12px;font-weight:600;text-transform:uppercase;letter-spacing:.105em;color:var(--accent);margin-bottom:24px}.intro{font-size:18px;line-height:1.75}.button{display:inline-flex;align-items:center;justify-content:center;gap:24px;min-height:52px;padding:14px 24px;border:1px solid transparent;border-radius:var(--radius);background:var(--accent);color:var(--surface);font-size:14px;font-weight:600;line-height:22px;white-space:nowrap;transition:background 180ms,transform 180ms}.button:hover{background:var(--accent-hover)}.button:active{transform:translateY(1px)}.button>span{font-size:22px;font-weight:400;line-height:1}.skip-link{position:fixed;top:8px;left:12px;transform:translateY(-150%);z-index:20;padding:12px 20px;background:var(--surface)}.skip-link:focus{transform:none}.text-button{font-size:inherit;font-weight:inherit;color:inherit;border:0;background:none;padding:0;text-decoration:underline;text-underline-offset:4px;min-height:44px}.text-button:hover{color:var(--accent)}
.site-header{position:sticky;top:0;z-index:10;background:var(--canvas);border-bottom:1px solid var(--line)}.header-inner{height:80px;display:flex;align-items:center;gap:32px}.brand{display:inline-flex;align-items:center;min-height:44px;flex:none}.brand img{width:150px;height:36px;object-fit:contain;mix-blend-mode:multiply}.desktop-nav{margin-left:auto;display:flex;align-items:center;gap:30px}.desktop-nav a,.site-footer nav a{display:inline-flex;min-height:44px;align-items:center;font-size:14px;color:var(--muted);transition:color 180ms}.desktop-nav a:hover,.site-footer nav a:hover{color:var(--accent);text-decoration:underline;text-underline-offset:6px}.header-cta{min-height:44px;padding:10px 18px;gap:16px}.menu-toggle{display:none}.mobile-nav{padding-block:12px 24px}.mobile-nav a{display:flex;align-items:center;min-height:52px;border-bottom:1px solid var(--line)}
.hero{display:grid;grid-template-columns:minmax(0,1.4fr) minmax(0,1fr);gap:56px;align-items:center;padding-block:56px 66px}.hero h1{font-size:clamp(42px,4.05vw,58px);line-height:1.08;max-width:760px;letter-spacing:-.05em}.hero h1 span{color:var(--accent)}.hero-description{max-width:580px;margin-top:26px;font-size:17px;line-height:1.8}.hero-action{display:flex;align-items:center;flex-wrap:wrap;gap:20px;margin-top:32px}.price-note{font-size:12px;line-height:1.8}.price-note strong{font-weight:600;color:var(--ink)}.hero-media{position:relative;padding:0 0 46px 36px;min-width:0}.creator-photo{margin-left:auto;width:88%;background:var(--soft);border-radius:var(--photo-radius);overflow:hidden}.creator-photo img{width:100%;height:405px;object-fit:cover;object-position:center 37%}.creator-photo figcaption{padding:10px 14px;font-size:11px;color:var(--muted);text-align:center}.product-photo{position:absolute;bottom:0;left:0;width:52%;border:6px solid var(--canvas);border-radius:var(--photo-radius);overflow:hidden;background:var(--canvas)}.product-photo img{height:142px;width:100%;object-fit:cover}.product-photo figcaption{font-size:11px;line-height:1.4;padding-top:9px;text-align:center;color:var(--muted)}
.audiences{border-top:1px solid var(--line)}.audiences h2{max-width:750px}.audience-grid{display:grid;grid-template-columns:1fr 1fr;gap:64px;margin-top:48px}.audience-grid article{padding-right:36px}.audience-grid article+article{padding-right:0;padding-left:64px;border-left:1px solid var(--line)}.category{display:inline-block;font-size:13px;font-weight:600;color:var(--accent);margin-bottom:18px}.audience-grid h3{font-size:30px;line-height:1.28;margin-bottom:20px}.audience-grid p{max-width:500px}.measure{margin-top:28px;font-size:14px;line-height:1.7;color:var(--ink)}.measure>span{display:block;font-size:11px;letter-spacing:.08em;text-transform:uppercase;color:var(--muted);margin-bottom:6px}
.selection{background:var(--soft)}.selection-grid{display:grid;grid-template-columns:1fr 1fr;gap:100px;align-items:start}.selection-copy>.intro{margin-top:24px;max-width:500px}.criteria{margin-top:32px}.criteria>div{display:grid;grid-template-columns:105px 1fr;gap:20px;padding-block:14px;border-bottom:1px solid var(--line)}.criteria dt{font-weight:600;font-size:14px}.criteria dd{font-size:14px;line-height:1.6;color:var(--muted)}.sample-wrap{padding-top:8px}.sample{padding:32px;background:var(--surface);border:1px solid var(--line);border-radius:var(--radius);box-shadow:0 14px 40px #20201f06}.sample-heading{display:flex;align-items:center;justify-content:space-between;margin-bottom:28px;font-size:11px;color:var(--muted)}.sample-heading>span:first-child{background:var(--tint);color:var(--accent-hover);padding:5px 9px;border-radius:4px}.sample-brand{font-weight:700;font-size:15px;letter-spacing:-.04em;color:var(--ink)}.sample h3{font-size:25px;max-width:360px}.sample-goal{font-size:13px;margin-top:12px}.sample dl{margin-top:24px;display:grid;gap:18px}.sample dt{font-size:11px;color:var(--muted);margin-bottom:4px}.sample dd{font-size:14px;line-height:1.6}.sample-idea{background:var(--tint);padding:16px;margin-inline:-16px;border-radius:5px}.sample-idea dt{color:var(--accent-hover)}.sample-wrap>.caption{margin-top:16px;max-width:430px}
.section-heading>p{margin-top:22px}.service-list{padding:0;margin:40px 0 0;list-style:none;counter-reset:service}.service-list li{counter-increment:service;display:grid;grid-template-columns:40px minmax(0,.9fr) minmax(0,1fr);gap:30px;padding-block:26px;border-top:1px solid var(--line);align-items:baseline}.service-list li:before{content:counter(service,decimal-leading-zero);font-size:12px;color:var(--accent)}.service-list h3{font-size:22px;line-height:1.35}.service-list p{font-size:15px;max-width:560px;line-height:1.7}.service-note{padding-top:12px}
.results{background:var(--ink);color:var(--canvas)}.results .eyebrow{color:#e8ad99}.results h2{font-size:clamp(36px,4.5vw,58px)}.results-intro{color:#c7c7c2;max-width:690px;margin-top:26px;line-height:1.8}.report-flow{display:grid;grid-template-columns:1fr 1.2fr 1fr;margin-top:54px;border-top:1px solid #50504b}.report-flow article{padding:28px 32px 24px 0;position:relative}.report-flow article+article{padding-left:40px;border-left:1px solid #50504b}.report-flow article>span{float:right;color:#e8ad99;font-size:28px;line-height:1}.report-flow h3{font-size:24px;margin-bottom:16px}.report-flow p{font-size:15px;color:#c7c7c2}.results .caption{color:#aaa9a3;margin-top:24px}
.pricing-grid{display:grid;grid-template-columns:1fr 1fr;gap:100px}.price{font-size:clamp(40px,5vw,64px);letter-spacing:-.06em;color:var(--ink);line-height:1.2;margin-top:34px;font-weight:600;white-space:nowrap}.price>span{font-size:25px;font-weight:400;letter-spacing:-.02em}.price-condition{font-size:15px;margin-top:14px}.pricing .button{margin-top:28px}.price-explanation{padding-top:4px}.price-explanation>.intro{color:var(--ink);font-size:20px}.price-explanation>p+p{margin-top:16px}.budget-line{padding-block:22px;border-top:1px solid var(--line)}.budget-line:first-of-type{margin-top:32px}.budget-line h3{font-size:17px;margin-bottom:7px;letter-spacing:-.015em}.budget-line p{font-size:14px}.price-explanation>.caption{margin-top:20px}
.faq{border-top:1px solid var(--line);padding-top:72px}.faq-list{margin-top:36px;max-width:960px}.faq details{border-bottom:1px solid var(--line)}.faq summary{cursor:pointer;list-style:none;display:flex;align-items:center;justify-content:space-between;gap:24px;padding-block:23px;font-size:19px;line-height:1.45;font-weight:500}.faq summary::-webkit-details-marker{display:none}.faq summary:after{content:'+';font-size:26px;font-weight:400;line-height:1;color:var(--accent);flex:none}.faq details[open] summary:after{content:'−'}.faq details>p{padding:0 60px 26px 0;max-width:820px;font-size:16px}.faq summary:hover{color:var(--accent)}
.contact{background:var(--soft)}.contact-grid{display:grid;grid-template-columns:1fr 1fr;gap:100px}.contact h2{font-size:clamp(36px,4vw,52px)}.contact-copy>.intro{max-width:430px;margin-top:24px}.contact-price{font-size:17px;line-height:1.8;margin-top:38px;color:var(--ink)}.contact-price>span{display:inline-block;max-width:350px;font-size:13px;color:var(--muted)}form{display:grid;gap:20px;min-width:0}.field{display:grid;gap:8px}.field label{font-size:13px;font-weight:600}.field label>span{color:var(--accent)}input:not([type=checkbox]),select,textarea{width:100%;min-height:50px;padding:13px 15px;border:1px solid #83837c;border-radius:6px;background:var(--surface);color:var(--ink);font-size:16px;line-height:1.5}textarea{resize:vertical;min-height:120px}input::placeholder,textarea::placeholder{color:#6b6b64;opacity:1}input:focus,textarea:focus,select:focus{border-color:var(--accent)}[aria-invalid=true]{border-color:var(--error)!important}.field-error{font-size:13px;color:var(--error);line-height:1.5}.consent{display:flex;gap:12px;align-items:flex-start}.consent input{width:20px;height:20px;flex:none;margin:5px 0 0;accent-color:var(--accent)}.consent label{font-size:12px;line-height:1.7;color:var(--muted);padding-block:4px;min-height:44px}.consent .text-button{min-height:0;text-align:left;font-size:inherit}.form-note{font-size:12px;border-left:2px solid #83837c;padding-left:12px;line-height:1.6}.form-hint{font-size:12px}.form-errors{background:#fff4f2;color:var(--error);border:1px solid var(--error);border-radius:6px;padding:16px;font-size:14px}.form-errors a{text-decoration:underline;display:block;margin-top:6px}.form-status{padding:20px;background:var(--surface);border:1px solid var(--line);border-radius:6px;font-size:14px}.form-status p{margin-bottom:12px}.form-status .text-button{color:var(--accent)}
.site-footer{padding-block:50px 24px}.footer-top{display:grid;grid-template-columns:180px minmax(0,380px) 1fr;gap:40px;align-items:start}.footer-top>p{font-size:13px;max-width:350px}.site-footer nav{display:flex;gap:24px;justify-content:flex-end}.footer-bottom{display:flex;justify-content:space-between;align-items:center;gap:20px;padding-top:26px;margin-top:30px;border-top:1px solid var(--line);font-size:12px;color:var(--muted)}dialog{width:min(500px,calc(100% - 40px));border:1px solid var(--line);border-radius:var(--photo-radius);padding:36px;background:var(--canvas);color:var(--ink)}dialog::backdrop{background:#20201f80}dialog h2{font-size:28px;margin-right:20px}dialog p{margin:20px 0 28px}.dialog-close{position:absolute;right:10px;top:10px;border:0;background:none;width:44px;height:44px;font-size:28px;color:var(--ink)}
@media(min-width:1500px){.hero{grid-template-columns:1.45fr 1fr;gap:70px}.hero h1{font-size:58px}}
@media(max-width:1100px){.container{width:calc(100% - 64px)}.hero{gap:28px;grid-template-columns:1.35fr 1fr}.hero h1{font-size:44px}.hero-description{font-size:16px}.hero-media{padding-left:12px}.creator-photo{width:95%}.creator-photo img{height:370px}.product-photo{width:58%}.hero-action{align-items:flex-start;flex-direction:column;gap:12px}.selection-grid,.pricing-grid,.contact-grid{gap:50px}.audience-grid{gap:36px}.audience-grid article+article{padding-left:36px}.desktop-nav{gap:22px}.header-inner{gap:24px}.footer-top{grid-template-columns:160px 1fr}.site-footer nav{grid-column:1/-1;justify-content:flex-start}.service-list li{grid-template-columns:28px .9fr 1fr;gap:20px}}
@media(max-width:767px){html{scroll-padding-top:84px}.container{width:calc(100% - 40px)}.section{padding-block:60px}.header-inner{height:68px;justify-content:space-between}.brand img{width:136px;height:auto}.desktop-nav,.header-cta{display:none}.menu-toggle{display:inline-flex;align-items:center;gap:16px;min-height:44px;border:0;background:none;padding:8px 0 8px 16px;font-size:13px;color:var(--ink)}.menu-toggle span{font-size:24px;line-height:1}.hero{grid-template-columns:1fr;padding-block:40px 48px;gap:34px}.hero h1{font-size:clamp(36px,7.3vw,52px);line-height:1.13;max-width:620px}.hero .eyebrow{font-size:10px;letter-spacing:.075em;margin-bottom:20px}.hero-description{margin-top:22px;font-size:16px;line-height:1.7;max-width:580px}.hero-action{margin-top:26px;gap:14px;flex-direction:row;align-items:center}.hero-action>.button{flex:1;min-width:230px}.price-note{font-size:12px}.hero-media{padding:0 0 20px;max-width:520px;width:100%;justify-self:center}.creator-photo{width:76%;margin-left:auto}.creator-photo img{height:295px;object-position:center 40%}.creator-photo figcaption{font-size:10px}.product-photo{width:46%;left:0;bottom:0}.product-photo img{height:128px}.product-photo figcaption{font-size:10px}.desktop-break{display:none}h2{font-size:34px;line-height:1.17}.audience-grid{grid-template-columns:1fr;gap:30px;margin-top:34px}.audience-grid article{padding-right:0}.audience-grid article+article{border-left:0;border-top:1px solid var(--line);padding:30px 0 0}.audience-grid h3{font-size:26px;margin-bottom:16px}.category{margin-bottom:14px}.measure{margin-top:22px}.selection-grid,.pricing-grid,.contact-grid{grid-template-columns:1fr;gap:36px}.intro{font-size:16px}.selection-copy>.intro{margin-top:20px}.criteria>div{grid-template-columns:92px 1fr;gap:16px}.sample{padding:24px}.sample h3{font-size:24px}.sample-heading{margin-bottom:24px}.service-list{margin-top:30px}.service-list li{grid-template-columns:24px 1fr;gap:10px 16px;padding-block:22px}.service-list h3{font-size:20px}.service-list p{grid-column:2;font-size:14px}.results h2{font-size:38px}.results-intro{font-size:15px}.report-flow{grid-template-columns:1fr;margin-top:30px}.report-flow article,.report-flow article+article{padding:22px 0;border-left:0;border-bottom:1px solid #50504b}.report-flow h3{font-size:23px;margin-bottom:10px}.report-flow p br{display:none}.report-flow article>span{margin-right:4px}.price{font-size:52px;margin-top:24px}.price>span{font-size:22px}.price-explanation{padding-top:20px;border-top:1px solid var(--line)}.price-explanation>.intro{font-size:18px}.faq-list{margin-top:22px}.faq summary{font-size:17px;padding-block:20px}.faq details>p{padding:0 16px 22px 0;font-size:15px}.contact h2{font-size:38px}.contact-price{margin-top:24px}.contact-grid{gap:32px}.footer-top{grid-template-columns:1fr;gap:18px}.site-footer nav{grid-column:auto;gap:28px}.footer-bottom{align-items:flex-start;flex-direction:column;gap:6px;padding-top:20px;margin-top:20px}.locale{display:none}.site-footer{padding-top:32px}dialog{padding:30px 24px}dialog h2{font-size:25px}}
@media(max-width:359px){.container{width:calc(100% - 32px)}.hero h1{font-size:34px}.hero-action{display:block}.hero-action .button{width:100%;min-width:0}.price-note{margin-top:14px}.price{font-size:43px}.criteria>div{grid-template-columns:1fr;gap:4px}.sample{padding:20px}.creator-photo img{height:250px}.product-photo img{height:110px}.button{gap:16px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*:before,*:after{transition:none!important;animation:none!important}}